How do you Value Design?

This Creative film really captures the truth about what we as commercial designers believe.  How do you define the value of design?  Why do Businesses retain Commercial Interior Design as a key experience based ‘Design Strategy’?

Please watch the short film below, ask yourself what does it means to your business? The answer is  subjective and will be the title of my next Blog Post .

A recent via interiors poll confirmed our suspicions:

Designers are Employed to:

Create a Culture and Brand Recognition within an environment
Ensure Regulations and Code of Practice is fulfilled
To Save Time and Save Cost
Promote Confidence in the decision making Process
Spend wisely and effectively by communicating with a knowledgeable individual
Create Consistency and Brand Recognition

We value your comments and would like to understand your thoughts as to why you believe in retaining a professional qualified Designer?

You can go to Vancouver from 26-30 April 2010 and be part of the discussion. And lots of other cool design stuff Register today! www.designweekvancouver.ca

Thanks to Design Week for sharing this thought provoking video.  Whose theme of Design Currency 2010 is ‘Defining the Value of Design’. To promote the event and play off the ideas of currency and value, we designed and printed over 2200 custom bills and fed them through a money counter to create this animation.

Creative credits:

Rethink:
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory OSullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne

Giant Ant Media:
Director/DP/Editor/VFX: Jay Grandin
Director/Animator/Editor/VFX: Todd Smith

Wave Productions:
Audio Producer/Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics