Innovative Interior Design for Retail

Retail Environment refers to the conception itself of Innovative Design concept for Retail branches in which undergo transactions directly take place with consumers, rather than corporations or other businesses.

Services offered include: Purchases and Sales, Finance, Card Transactions, and so forth. Convenient definition of innovation from an organizational perspective is given by Luecke and Katz (2003), who wrote: “Innovation  is generally understood as the successful introduction of a new thing or method.  Innovation is the embodiment, combination, or synthesis of knowledge in original, relevant, valued new products, processes, or services.

A content analysis on the term “innovation” carried out by Baregheh et al. (2009) within the organizational context, defines innovation as: “Innovation is the multi-stage process whereby organizations transform ideas into new/improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace.” Innovation typically involves creativity, but is not identical to it: innovation involves acting on the creative ideas to make some specific and tangible difference in the domain in which the innovation occurs. For example, Amabile et al. (1996) propose: “All innovation begins with creative ideas . . . We define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second”.

For innovation to occur, something more than the generation of a creative idea or insight is required: the insight must be put into action to make a genuine difference, resulting for example in new or altered business processes within the organization, or changes in the products and services provided.
“Innovation, like many business functions, is a management process that requires specific tools, rules, and discipline.”A new Retail format which really wants to develop the peculiarities and distinctiveness of its client in order to satisfy his needs in an innovative and personal way, supporting his/her choices through suitable workshops aimed at finalising the building process of his economical growth.

The Environment is more than a selling point, but a new reference point where, besides the traditional retail services, customers can plug and play, learning and consult by themselves or assisted.


What Our Clients Say


“Via Interior Design provides excellent architectural design services and involves the customer in key decision-making areas, which is very much appreciated. The proactive attitude displayed by the team moved our project moved forward, ensuring that it completed within budget and fulfilled our vision. ”

---
Lieutenant Colonel Alan Ankers, Royal Welsh Regiment

“Jane and her team have an eye for outstanding design from concept to delivery and the Via portfolio cannot fail to impress. Via can bring that design difference that others can only try and emulate.”

---
M Careless, Full Circle 360

“You have vast experience in the field, alongside high professional standards. I always feel that we are getting your full attention and that you want to make what can be a stressful time as smooth as it can be!”

---
Dr S Ross, Springfield Dental

“Your discerning eye sets you apart as an effective architectural resource.”

---
Daniel Evans, FD Audi South West